Good morning, Ithaca.

Local business owners can gauge brand recognition following the completion of the 15th annual Brand the Brain study held in Ithaca and Cortland.

The report links consistent advertising with increased online searches and stronger customer loyalty.

Ithaca D.I.Y. Fest runs from April 10 to April 12, showcasing local underground music with bands performing at venues like The Nocturnal Cafe & Bernie Milton Pavilion as organizers unite for a citywide showcase.

Festival passes are available to support the independent music scene.

Eric André performed his first campus return + delivered chaotic comedy pranks, including surprise Q&A texts, at Bailey Hall last Friday.

The show, hosted by the Cornell Programming Board with opener Derek Gaines, drew about 1,000 fans.

Gas prices averaged $4.01 per gallon Monday in New York, marking the ninth consecutive weekly rise as traders adjust to market volatility and increased driving demand.

Analysts expect prices to rise further before possibly retreating if tensions ease.

Nobel laureate John Martinis kicked off Cornell’s new Frontiers of Discovery Lecture Series on Apr.

8 in Klarman Hall’s KG70 — where he explained his breakthrough research in quantum physics and shared practical advice with students — emphasizing his journey from early experiments to quantum computing achievements.

Ithaca College and TC3 signed a dual admission agreement on Friday, April 10 that lets students begin at TC3 and transfer to Ithaca College after earning an associate degree, offering co-advising and scholarships of $15,000 to $36,000 per year.

Students at Cornell face exam stress and job worries that push them toward business attire, limiting creative expression on campus.

Freshman Saya Taylor says this trend makes it hard for students to show their true style.

Campaigning for the Spring Student Assembly elections began Tuesday after a finalized candidate list was released.

Voting opens online on April 20 and ends on April 27 so undergraduates can review candidate platforms before casting their votes.

Cornell librarian Matt Kibbee was honored on April 2 for his work training librarians in evidence synthesis after receiving the ULS Outstanding Professional Development Award at Cornell University Library.

His team’s efforts build vital skills that support research and better decision-making in fields from health to humanities.

The City of Ithaca closed the Seneca Street Parking Garage for safety after concrete debris fell from its 3rd floor on April 10; inspections revealed facade issues and officials advised moving vehicles while sidewalks and a local bus stop remain closed pending a third-party review.

The Department of Emergency Response will honor Tompkins County 9-1-1 dispatchers during NPSTW (National Public Safety Telecommunicators Week) from April 12-18 with an awards ceremony on April 17 at the Emergency Communications Center in Ithaca.

The event recognizes dispatchers for their service handling thousands of calls.

PORTENT at Cornell selected five next-generation point-of-care technology projects designed to improve access to care in Ithaca and globally.

The center will host an info session on April 14 to discuss funding details—up to $100,000 per project—for researchers developing advanced diagnostics.

Kendall Street Company Concert

7-11:30 p.m. — The Nocturnal Café — $15 adv/$20 dos — Experience an eclectic rock show filled with humor and musical improvisation.

John Butler Concert

8:00 – 9:30 PM — State Theatre of Ithaca — Ticket prices vary — Experience the rhythmic brilliance of John Butler live as he showcases his latest album PRISM.

One Night With You: Elvis Dinner Show

6-8 p.m. — K-HOUSE Karaoke & Arts Hub — $35 per person — Enjoy an evening of Elvis' classic songs and storytelling paired with a delicious dinner in an intimate setting.

The Steel Wheels Concert

7-9:30 p.m. — Hangar Theatre — Ticket details available online — Enjoy an evening of live music by The Steel Wheels.